ON PAGE SEO
On Page SEO Houston
In this marketplace it’s noisy so you ask yourself how can you optimize so that your online presence gets heard in market?
This all starts with helping you with your on page basics of SEO and it will help you in getting the best peak performance for your website and the visibility to your target audience.
For the last few decades the on page rules have been changing drastically and google is trying to make sure that people are getting the best results. Now that there is a standard search page which doesn’t always show the necessary match that is required or the keyword it’s getting harder and harder to keep your website to the top of googles search results.
When you work with King Consulting Group we will deal with the algorithms that consists of hummingbird, panda, rankbrain and semantic that are important in on page SEO. Google is now smarter than ever and that means that our on page SEO strategies have to be top notch to be found on the search engines.
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What Is On Page SEO?
On Page SEO Refers to both the content and HTML source code of a page that can be optimized, as opposed to off page SEO which refers to links and other external signals.
It takes into account all aspects of the webpage that when added together will improve your rankings in the search results. As google becomes more sophisticated, one of the major factors influencing on page optimization is relevance. How relevant is your page to the search that your customer put in? That’s how we have to think when we are developing your website.
What We Have To Pay Attention To With On Page Seo
The title tag tells search engines what the page is about and that the page on your website is relevant for that keyword or keyword phrase. Title tags should be unique for every page. In search results, search engines will highlight your keyword phrases if a user has searched for those terms. This increases visibility and click-through rate.
Meta descriptions, while not as important in search engine rankings, are extremely important in getting users to click through from the search engine results page (SERP) to your website. Meta descriptions should use keywords wisely, but more importantly they should include a compelling description on which a user would want to click on
Your content is the meat and potatoes of your website. With all of the Google Panda updates, it is extremely important that your content is unique and relevant. If you have multiple pages with the same content (or if you have your content on other people’s websites), you will run the risk of getting penalized by Google and your search rankings will suffer.
A header tag, also known as an H1 tag, is much like the subject line of your web page. You should only use your keyword phrase once in the H1 tag. This should be included on a page to which you are trying to drive unique traffic to. You can also use H2 tags (second header) if there are multiple sections.
Internal linking refers to a link on a page that points to another page on the same website. Internal linking is important because it helps strengthen those keywords internally for those pages, it allows users (and search engine robots) to navigate through the website, and it tells the search engines that the page is relevant for that keyword phrase.
An alt tag is essentially the name of an image. All mages should use appropriate alt tags. Not only are alt tags good for search engines; they are also good for accessibility. If someone is using a screen reader, they will be able to hear what that image is.
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