The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo!.
Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.
Search engines are unique in that they provided targeted traffic - people looking for what you offer. Search engines are the roadways that makes this happen.
If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.
Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success.
Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion. Proper SEO from a trusted business like King Consulting Group will give you a better ROI on that SEO investment over time.
In layman's terms, your website needs to not only tell a story to convince a prospective client of your product or service, but you also need to cater to search engines and what they seek in order to rank your site properly when someone does a search for your product or service. This is done by targeting keywords that are relevant to your site and each page. If you offer various services, for instance, each service page would require it's own page that specifically speaks about that topic and has relevant keywords to that subject.
If you serve multiple areas in your city like suburbs surrounding a city, you will want a page targeting potential clients in that area as well.
Here are some facts to show you why proper SEO is important:
- 90% of all purchase decisions begin online
- 75% of consumers shop online before they buy offline
- 85% are looking for an independent review
- 78% of people trust the recommendations of other people
- They have an average of 130 friends online
- Positive perceptions of companies increase by +36% if they have a blog on their website
- 14% of people trust advertising
- Only 18% of TV advertising campaign ever achieve a positive return on investment
Sources: Nielsen, comScore, eMarketer, IAB
Content is King in SEO
In the old days you could throw up a website and in a few days or weeks be seen on a search engine because there weren't as many competitors online in your market as there are today. Today (2017) there are over 1 billion websites on the world wide web today! So easy to assume you have your work cut out for you. One of the best ways to compete and blow away your competition is to have tons of good relevant content on your website.
Service businesses need this the most not only to get the readers of your website the information they are seeking, but also Google likes to see what your website is about. The more relevant information you have the higher Google will look at you as an authority on the subject of your website and will rank you accordingly. It is for this reason that we also highly suggest blog posts pertaining to your services being written regularly and added to your site. Search engines love to see sites that are constantly maintained and updated with fresh new content.
We suggest just for a front page content alone to be 1500 - 2000 words along with optimized photos (visitors like eye candy and photos are a great way to deliver this).
The bottom line on website content is this: the more you have that is good, rich, and relevant to your company, the better. If you are going to beat your competition in the organic search engine listings, content is a very good start to put you ahead of your competitors.
Local Citation Services
Citations are an important factor in your websites popularity. In simple SEO terms a Local Citation is simply where your company is mentioned on other websites and places found on the Internet. Local citations are used heavily in helping you to rank in local search results. King Consulting Group offers a citation service in our SEO package. If you have no idea what we are talking about, chances are good that you do not have any for your business website.
When we schedule a consultation with you for the first time we will go over this part and explain the importance of this process to insure that your site has them included before we start any work.
Backlinks are the Life Blood of Your Website
In the simplest of terms, a backlink is a link from another high authoritative website to your website. This is usually done with an article pertaining to your specific niche. King Consulting Group offers many packages to assist in baclinking your website using only "Whitehat" SEO methods. The more quality backlinks your website has, the higher authority search engines will see your site and rank you higher for searches and keywords you are looking to be found for when someone does a search for your services.
There are many services on the internet boasting backlinks cheap. We highly advise against this action because you do not know where those links are coming from. One of our clients before hiring us had done just that. He paid someone for backlinks and what he got in return was a ton of backlinks from China and Russia which does ZERO for a U.S. based company. It did not improve his optimization and that money he saved doing it this way, he paid for in the end, because we had to remove those links from being associated with his website.
King Consulting Group has various packages available to insure proper and quality backlinking strategies to improve your website's ranking.
Our SEO Services
King Consulting Group strives to provide the very best SEO services to our clients. We have many satisfied clients to date that swear by our methods and ethics in the industry. We will come in and consult with you about your company. We will learn about you and your company as well as your future goals for your company and from there we come up with a strategy to take your website to the next level.
We will explain each strategy in easy to understand terms. We expect our clients to ask questions or seek clarification from us before proceeding. If you do not understand a certain service we offer, we are more than happy to explain it in detail in order for you to make the best educated decision before we start an SEO campaign with your company.
King Consulting Group's SEO campaign's are set forth on a monthly basis and we continue to optimizer your site fully. We want to have a long term relationship with our clients. Ultimately, your success is our success and we will do everything we can to insure that you are getting the best ROI for your investment.
Although many of our clients do make it to first page rankings we cannot guarantee results. No company in the SEO business can. Anyone that says they guarantee it, is probably just taking your money and running with it. SEO takes time. This will not be an overnight success and depending on the situation with your company website it could take a few months before you see any real results. The fact of the matter is King Consulting Group will be there as your digital marketing partner and we will consult you on any strategies involving your company and the website powering it.
Paid Advertising For SEO
Running Ads with Google or Facebook
Google Adwords gives you the ability to rise above your competition by paying Google for certain keywords and desiging an ad that will be seen first when someone does a search on google for a specific topic.
Google is without a doubt king of the web. In just a little over a decade Google has managed to dominate the web with its succinct search results.
When you do a search for something on the web, lets say for example, "attic insulation Houston" the first four results that come up are paid ads by companies using Google Adwords. (See Example below)
These ads appear in order of who is bidding the most for a set of keywords. Effective but it can get expensive.
The next section, referred to as the "Map Pack" is derived by those companies who have properly listed themselves on Google My Business/Google+. Getting ranked in this pack depends on quite a few variables, but can benefit your business greatly as it catches the eye and allows you to see reviews and so on before heading to the website. See Example Below:
By clicking on the "More places" link on the bottom of this map link section it will open up a map showing a listing of businesses listed on Google's Business pages.
The third section of any Google search is what is called organic listings. These are listings that through great content, keyword planning and other web site optimization techniques, Google has deemed important enough to list on the first page. (which is where you want you company to be!) See Example below:
King Consulting Group works with your company to see that all criteria are met to get you listed in the map pack as well as organically. As you can see from the above examples, some companies are listed in both, or in some cases all three if they are paying for Google Ad placement.
The issue with this is Google Ads can get expensive fast! Certain keywords are bidding at a very high cost per click example : "insulation" could be $15.05 PER CLICK, whereas something less competitive like "houston insulation company" could be bidding at $1.05 per click.
Each time that phrase appears in a google search and a client clicks on it, it costs you whatever you bid for that keyword. So you can see, it can get pricey fast!
It is effective marketing and because a good majority of the world uses Google (minus the guys wearing aluminum cone hats...) to do their searches and your ad will be seen. This in turn could convert into calls and from calls to sales.
So this is one option for internet marketing Houston websites.
Our preferred method is Facebook and I will explain why thoroughly here. First of all, over 90 MILLION people are on Facebook daily. Whether on their desktops or tablets or in most cases, their phones. That's a lot of potential customers.
We like using Facebook marketing to send "Clicks to Website", meaning your FB ad when clicked brings your potential client directly to a landing page where you can convince them to pick up the phone and call or get a quote from you online. Easy.
The main thing we like about Facebook ads is the amount of control you have over your campaign. We didn't go in to this earlier with Google, because we wanted to make sure you had a comparison and info first.
Facebook allows you to set a budget in a dollar amount and the campaign will run until that amount is depleted. Google Adwords, however, kind of does this, but you have to monitor your account and then stop the ad once your funds reach their limit. We don't think this is very efficient. No one has time to run theri business and also babysit Google Ads to make sure you don't get slapped with a $1000 invoice for an ad campaign!
With Facebook Ads, you set the dollar amount, set the time you want the ads to run (i.e. number of days or weeks) as well as times of the day to run the ad. When the funds are depleted, the ad stops running and you get a report for the results.
In addition, Facebook Ads allows you to choose from thousands of audience demographics (i.e. age, gender, income, education level, marital status, area of town or city, online spending habits...blah blah blah) So you can hit a very specific audience instead of a broad audience which increases your chance of making a sale.
The other really cool thing about using Facebook Ads is that you can swipe your competitors audience if they have a Facebook page. Under the demographic search you type in your competitor and add those who like their page to receive your ad on their page.
Facebook Ads can be optimized to be seen on both mobile and desktop platforms. Win win for you! In addition, you can also have them appear in Instagram if you choose to do so, although we haven't seen much use for that in marketing results.
With that having been said, Facebook Ads are not for every company. People don't search Facebook looking for plumbing services, so the better option would be Google as most people will go to their computer or phone to look up a plumber and see who's out there.