Search Engine Optimization Houston Texas
The Best SEO Houston Has To Offer
When building a website, the design and functionality are what the visitor sees and uses when they visit, but what many fail to understand is that SEO is what helps bring visitors to your site. SEO stands for Search Engine Optimization. When applying SEO to your website you are optimizing it so search engines find it. Will a search engine find you without SEO? It certainly can, but it will take much longer than if you actually have it optimized. When hiring a Texas SEO company you want to make sure they know how to put SEO in place the correct way. Are SEO services that important? Yes. Is there a wrong way to implement SEO? Yes. This is why it is imperative when searching for a firm to do your SEO that they know how and when to use it correctly.
Do some research online before hiring someone so that you have some knowledge on what to look for when being presented an SEO plan. SEO optimization can really help your business be found by potential customers. Then your site get the opportunity to do its job, which is to convert these visitors to paying clients. Don’t count SEO out, it can really boost your site and engagement.
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Why Do I Need SEO Services
The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo!.
Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.
Search engines are unique in that they provided targeted traffic – people looking for what you offer. Search engines are the roadways that makes this happen.
If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.
Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success.
Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO Services, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion. Proper SEO from a trusted business like King Consulting Group will give you a better ROI on that SEO investment over time.
In layman’s terms, your website needs to not only tell a story to convince a prospective client of your product or service, but you also need to cater to search engines and what they seek in order to rank your site properly when someone does a search for your product or service. This is done by targeting keywords that are relevant to your site and each page. If you offer various services, for instance, each service page would require it’s own page that specifically speaks about that topic and has relevant keywords to that subject.
If you serve multiple areas in your city like suburbs surrounding a city, you will want a page targeting potential clients in that area as well.
Here are some facts to show you why proper SEO is important:
- 90% of all purchase decisions begin online
- 75% of consumers shop online before they buy offline
- 85% are looking for an independent review
- 78% of people trust the recommendations of other people
- They have an average of 130 friends online
- Positive perceptions of companies increase by +36% if they have a blog on their website
- 14% of people trust advertising
- Only 18% of TV advertising campaign ever achieve a positive return on investment
Sources: Nielsen, comScore, eMarketer, IAB
Content is King in SEO - If You Want to Rank Well, Google Wants Content!
In the old days you could throw up a website and in a few days or weeks be seen on a search engine because there weren’t as many competitors online in your market as there are today. Today (2022) there are over 1 billion websites on the world wide web today! So easy to assume you have your work cut out for you. One of the best ways to compete and blow away your competition is to have tons of good relevant content on your website.
Service businesses need this the most not only to get the readers of your website the information they are seeking, but also Google likes to see what your website is about. The more relevant information you have the higher Google will look at you as an authority on the subject of your website and will rank you accordingly. It is for this reason that we also highly suggest blog posts pertaining to your services being written regularly and added to your site. Search engines love to see sites that are constantly maintained and updated with fresh new content.
We suggest just for a front page content alone to be 1500 – 2000 words along with optimized photos (visitors like eye candy and photos are a great way to deliver this).
In addition, any services you provide need to have their own separate pages with a minimum of 750 – 1000 words of authoritative keyword rich content so they will rank when someone conducts a search for common search terms and phrases related to that topic.
The bottom line on website content is this: the more you have that is good, rich, and relevant to your company, the better. If you are going to beat your competition in the organic search engine listings, content is a very good start to put you ahead of your competitors.
Local Citation Services
Backlinks are the Life Blood of Your Website
In the simplest of terms, a backlink is a link from another high authoritative website to your website. This is usually done with an article pertaining to your specific niche. King Consulting Group offers many packages to assist in baclinking your website using only “Whitehat” SEO methods. The more quality backlinks your website has, the higher authority search engines will see your site and rank you higher for searches and keywords you are looking to be found for when someone does a search for your services.
There are many services on the internet boasting backlinks cheap. We highly advise against this action because you do not know where those links are coming from. One of our clients before hiring us had done just that. He paid someone for backlinks and what he got in return was a ton of backlinks from China and Russia which does ZERO for a U.S. based company. It did not improve his optimization and that money he saved doing it this way, he paid for in the end, because we had to remove those links from being associated with his website.
King Consulting Group has various packages available to insure proper and quality backlinking strategies to improve your website’s ranking.
Our Search Engine Optimization Services
King Consulting Group strives to provide the very best SEO services to our clients. We have many satisfied clients to date that swear by our methods and ethics in the industry. We will come in and consult with you about your company. We will learn about you and your company as well as your future goals for your company and from there we come up with a strategy to take your website to the next level.
We will explain each strategy in easy to understand terms. We expect our clients to ask questions or seek clarification from us before proceeding. If you do not understand a certain service we offer, we are more than happy to explain it in detail in order for you to make the best educated decision before we start an SEO campaign with your company.
King Consulting Group’s SEO campaign’s are set forth on a monthly basis and we continue to optimize your site fully. We want to have a long term relationship with our clients. Ultimately, your success is our success and we will do everything we can to insure that you are getting the best ROI for your investment.
Although many of our clients do make it to first page rankings we cannot guarantee results. No company in the SEO business can. Anyone that says they guarantee it, is probably just taking your money and running with it. SEO takes time. This will not be an overnight success and depending on the situation with your company website it could take a few months before you see any real results. The fact of the matter is King Consulting Group will be there as your digital marketing partner and we will consult you on any strategies involving your company and the website powering it.
Would you like to start a project with us?
We are here for you to help get your business back on track. We invite you to give us a call and get a free consultation to see what we can offer to you. Just click the button to the right to call now.
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Proper Optimization Will Grow Your Business
Content, keywords, photo descriptions and ALT text are just a few ways to help with your Houston SEO. Your site alone will struggle to get noticed if you don’t implement some type of SEO. People are on their phones daily searching for goods and services. If they are not on their phones, they are on their desktops or tablets. The digital age is here and there is information flying through the internet every second. It doesn’t stop. This is why it is of importance that your site is optimized. So that you are not lost in the abundance of information that is being passed. Don’t let your page go unnoticed. Apply the necessary SEO and juice your site to the top.
Your search for an honest and respectful SEO agency is over. We are a Texas SEO company that is here to extend our services to you. We offer very competitive prices and deliver astounding results. We care about our customers and only want success for them. We are highly trained and skilled in SEO and will provide you with the steps necessary to make sure your site is crawled correctly and effectively by search engines. We have knowledge in what works for all types of different niches. If you are interested in getting your site noticed, please do not hesitate to contact us. We look forward to working with you and getting your site optimized.
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