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SEO Experts Houston Texas
Search Engine Optimization (SEO) & Web Design are some of the most important tools every business needs in order to keep up with our constantly changing trending markets. King Consulting Group is here to help make sure that your online presence is as successful as it can be. We are a Houston digital marketing service that serves clients across Texas and the United States.
We work with you to optimize your website by utilizing online marketing techniques to help get your company ranked for the keywords specific to your business and location with search engines. In turn this increases traffic to your site and leads to a call for your products or services.
If you want to grow your business this year, then your website needs to attract customers so your services can be found. If you do not have the proper techniques in place, your website might as well not exist. Today there is so much competition online that it makes it even more important than ever to make sure that your site is performing properly and ranking on the first page of Google.
Why You Need a Good Website and SEO
What Gets Your website to Rank Well?
KCG will perform extensive keyword research for your company and find exactly what people search for when seeking you out. We then write keyword-rich, authoritative content for your site based upon that research as part of our website optimization process. In addition, we also optimize your images on your website for both size and keywords.
Based on data that we collect, we will also study your competition, find where they are lacking and make sure that you are ahead of them in every aspect of your site making you the dominate business in your area.
What the majority of businesses out there fail to see most of the time is that just having a website up online isn’t going to rank you. There are many more facets to the equation that you don’t see. The image here gives you a better visual explanation of the process that occurs if you want your site to rank well on Google and dominate your competitors for that space.
Having a website is a major part because without it you have no presence online. What you don’t see or may not understand is that you also have to have proper SEO techniques applied in order for Google to notice you and rank you accordingly.
Proper keyword research and good content is a MUST. Pretty pictures all over your front page is a gallery, NOT a website. Having good quality backlinks with proper anchor text attached and pointing back to your pages boosts your ranking as well.
Speed is a big thing with Google now. If your site doesn’t load up fast, Google may not rank you as high as your competitor who’s site loads quickly.
So it is important to make sure that your images are optimized, make sure you don’t have a bunch of animations that are not only distracting and unprofessional looking, but it puts a lot of code in the backend of your site, thus slowing the speed of your site. Not all hosting is created equal. Many of the hosting companies out there, most likely one’s you know, are horrible with speed and they drag your site down with them. So be careful and research who you are hosting with. We have a great hosting company we use and turn a lot of our clients over to because their service is impeccable and their servers are super fast with delivering your site to visitors.
Security is a must. Hackers are constantly attacking sites to gain access for various reasons. You need to protect your websites with properly configured security plugins that will guard your data. Another MUST HAVE is SSL!!! Every site that is online since 2019 needs to have an SSL certificate installed. Google requires it, it adds another payer of security to your site and , well, you need it. Again, the big hosting companies out there charge you for that. Our preferred hosting company does not. It comes as part of your hosting package.
We bring actual value to our clients and make sure that we can save you money where we can and pivot you in new directions, if and when, we find more ways to improve our service to you and make sure your business website is successful.
Web Design Services Houston
Our expertise in responsive web design will insure that your website is easily readable on any platform from desktop to mobile (i.e. tablets, smartphones). Gone are the days when you could get away with a simple HTML website. No, the web has gotten much more complex and integrated.
If your website looks like something from the stone age and is not properly optimized for your clients to search for you and find you, guess what? The phone won’t ring! King Consulting Group’s job is to take over that process for you, leaving you time to actually run your business and receive those generated lead calls that will become a sale.
Our main focus is on service based businesses that thrive on lead generation for their bread and butter. Service based companies would include those where you would need a service performed at your home or place of business.
A person looking for a particular service might use their smartphone to seek you out. We provide the tools and the SEO marketing to see that they can reach you ASAP connecting your new potential customer to you the business owner.
Why You Want a Responsive Website?
In the U.S. alone there are over 340 Million people. Of that amount, 70% or more are now using mobile technology such as smartphones and tablets to search for items and services that they want. See some statistics below:
- 62% of smartphone owners have used their phone in the past year to look up information about a health condition.
- 57% have used their phone to do online banking.
- 44% have used their phone to look up real estate listings or other information about a place to live.
- 43% to look up information about a job.
- 40% to look up government services or information.
- 30% to take a class or get educational content.
- 18% to submit a job application.
So you can see that clearly Americans alone are on their phones and tablets looking for businesses like yours. If your website is not responsive to those platforms and easy to get the information they are seeking, you lose. Simple as that. To add insult to injury, Google announced that the new algorithm they created will be looking to see if your site is up to date with the new parameters set by them to see the responsiveness of your site. If it fails that test, you drop on the search engine’s listing because you failed to keep up with the times.
Responsive Website Design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interactive experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)
In a nutshell, it makes the viewing experience of your website on mobile technology easy and pleasant for the potential viewer.
Would you like to start a project with us?
We are here for you to help get your business back on track. We invite you to give us a call and get a free consultation to see what we can offer to you. Just click the button to the right to call now.
The Importance of Proper SEO for Your Website
Here is a subject that eludes most business owners when they just throw up a website and expect results: Search Engine Optimization (SEO). What your page says and how it is written is just as important as being responsive today. You’ve seen websites where you go to the URL and the site has a couple of brief words about the company and then a bunch of pictures.
That simply doesn’t cut it anymore. Google’s AI (Artificial Intelligence) reads your site as well and learns about your business based on the criteria you have within your site. Keyword placement and proper sentence structure are all seen and scrutinized by search engines. Keyword rich organic content is the key to a fully optimized website. Our on staff writers will create this content for you and make sure that the keywords you wish to be found for exist in your content for each page.
As Houston’s leading SEO company, we not only provide things like Google SEO, but we also provide website SEO marketing and if you are using WordPress as your website platform, we perform WordPress SEO optimization using state-of-the-art tools and techniques to see that you outperform your competitors.
Having an Optimized Website Looks something like this:
Search Engines Need Your Help...
Since search engines are not actual people, so they can’t see your pictures, nor do they care. They want to see what your site is about and that determines how you are listed on them. The more information you give will help the search engines learn about you and place you in their directories.
As an added bonus, it also informs your potential customer about you and can lead to that valuable phone call which your company thrives on to stay in business.
Having photos on your site is helpful to your site overall. People like “eye candy” and it helps them relate your site to their needs when making a decision on whether to contact you or not. It helps to tell the story.
There is a little more to it than that, and that is where King Consulting Group comes in. We will help to optimize your photos and make sure the proper criteria are embedded in them so search engines will notice them and optimize your search listing.
How we can help your business
We utilize WordPress which is used by over 100 million web users around the world. It is a reliable platform for a great website!
Marketing your site is our specialty. With many options available to you, we will go over each option and help you to choose what is best for you.
We consult with you and see what aspects of your website are most important to you and make sure those elements are implemented in our design.
Lead Generation is Key to Every Service-Based Business
If you own a service based business, you know that your company relies on leads from multiple sources be it word-of-mouth, social media and the web. You need that phone to ring to make a sale and get your product or service out there.
Roofers, plumbers, contractors, home services, computer and phone repair, these are all service based companies that if the phone isn’t ringing, you are losing business and money, and most likely to your competition! Our job is to reverse this and get you back on track with a long term strategy for your business web site.
What We Do For Your Business
King Consulting Group provides search engine optimization, Lead Generation and responsive website design for your service based business. We help to get your website listed in the highest spots on search engines such as Google.
By using our proven techniques we increase traffic to your website and increase sales to your business. We do this through various ways such as on-page optimization (meaning good content and keywords organically throughout your pages), off-page optimization (backlink building). By utilizing every available tool, your website’s ranking and preferred targeted customer is able to easily find you so you can make the sale.
Services We Offer
- Search Engine Optimization Services Utilizing the Very Best Tools
- Lead Generation to Your Business
- Service Company Based Website Development
- Mobile Responsive Web Design
- Content Management Systems (CMS) i.e. WordPress
- Website Re-Designing
- Web Consultation & Marketing Strategies
- Website Analysis
- Ranking Youtube Videos to drive traffic to your website
What We Don't Do
- We don’t waste your time with things that will not benefit your company.
- We don’t pressure you into our services. We know we are effective and our results sell themselves.
- We don’t confuse you with technical terms.
- We don’t make it difficult for you to contact us. We’re here for you!
Proper SEO Makes or Breaks a Business
King Consulting Group’s web optimization services your website presence by utilizing every tool available in SEO Marketing (at least the ones that matter) to see you rise above your competition and win in the search engine arena.
The bottom line is we get actual results you can see. Our clients love the work we have performed for them and the assistance we provided to accelerate their business to a higher success rate.
We service clients Nationwide. We have clients coast to coast. Nice thing about the internet, we can help you out where ever you are! Do your business a favor and call or contact us today and see what we can do for you!
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